(EMAILWIRE.COM, August 20, 2013 ) San Francisco, Ca -- If residential housing agents believe that their clients will follow them through thick and thin, they will be disappointed. According to new global research from JD Power, less than 20% of recent homebuyers and sellers 'definitely will' switch real estate companies if their agent moved.
A real estate companys agent remains the most important aspect of the customers experience among first-time and repeat homebuyers and sellers; however, customer loyalty is first to the company and second to the agent, said Christina Cooley, director in the diversified services industries practice at J.D. Power, in a statement.
In the end, it is the combination of the companys standards, processes and approach to addressing customer needs combined with outstanding execution by the sales agent that will truly differentiate the customer experience.
At the sixth annual study included nearly 4,000 respondents who stated they bought or sold over the 11 months between March 2012 and April of 2013 for the large estate companies. The shares for first-timers and sellers jumped, which opened up real estate companies to opportunities to serve new-time needs, according to the study.
First-time buyers accounted for nearly half of all buyers across the nation. First-time sellers rose 44% from previous 30% overall. Overall satisfaction for real estate in the larger companies was lower for first time buyers, however, as compared to repeat buyers. The average score was 797 out of 1,000 points possible. For repeat buyers, 817 was the average. Repeat sellers saw a 803 total score.
Real estate companies remain challenged in adapting their customer service approach to best meet the needs of first-time homebuyers and sellers. They need to educate these customers by explaining the current state of the market, discuss foreclosure and short-sale transactions, and walk them through every step of the closing process, Cooley said.
Those real estate companies that are best able to adapt to specific customer scenarios and their resulting expectations and needs are much more likely to be successful in achieving customer satisfaction and loyalty.
About ASREOS.com
ASREOS (http://www.asreos.com) provides information and services to provide the best in asset management and residential investments options. Find the support and quality business you depend on for quality investments. Visit the website today to learn about how to get reo listings.
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A real estate companys agent remains the most important aspect of the customers experience among first-time and repeat homebuyers and sellers; however, customer loyalty is first to the company and second to the agent, said Christina Cooley, director in the diversified services industries practice at J.D. Power, in a statement.
In the end, it is the combination of the companys standards, processes and approach to addressing customer needs combined with outstanding execution by the sales agent that will truly differentiate the customer experience.
At the sixth annual study included nearly 4,000 respondents who stated they bought or sold over the 11 months between March 2012 and April of 2013 for the large estate companies. The shares for first-timers and sellers jumped, which opened up real estate companies to opportunities to serve new-time needs, according to the study.
First-time buyers accounted for nearly half of all buyers across the nation. First-time sellers rose 44% from previous 30% overall. Overall satisfaction for real estate in the larger companies was lower for first time buyers, however, as compared to repeat buyers. The average score was 797 out of 1,000 points possible. For repeat buyers, 817 was the average. Repeat sellers saw a 803 total score.
Real estate companies remain challenged in adapting their customer service approach to best meet the needs of first-time homebuyers and sellers. They need to educate these customers by explaining the current state of the market, discuss foreclosure and short-sale transactions, and walk them through every step of the closing process, Cooley said.
Those real estate companies that are best able to adapt to specific customer scenarios and their resulting expectations and needs are much more likely to be successful in achieving customer satisfaction and loyalty.
About ASREOS.com
ASREOS (http://www.asreos.com) provides information and services to provide the best in asset management and residential investments options. Find the support and quality business you depend on for quality investments. Visit the website today to learn about how to get reo listings.
Customer Service
4156676565
news@postpressrelease.com
Source: EmailWire.Com