(EMAILWIRE.COM, July 20, 2013 ) New York, NY -- Google research conducted a study on more than three hundred AdWords accounts from March 2012 to April 2013 in the United States. The researchers used twelve key verticals, made adjustments for seasonality as well as other factors and focused on search expressions with an organic listing on the first page. Google statistician, Shaun Lysen, quantitative marketing, formulated his results by determining the cost of mobile paid-search ads and examining the incremental impact on organic clicks. He published his findings in a white paper.
The term incremental is defined as traffic driven by mobile search ads, which are then lost when the ad is paused. The results were high across all key verticals. The mobile ad clicks were determined incremental at a rate of ninety-seven percent for classified and local advertisers, ninety percent for technology brands, eighty-six percent for retail advertisers, eighty-six percent for media and entertainment, eighty-five percent for travel and eighty-three percent for health care.
Organic search results contribute to aspects such as ranking and how related organic and paid listings influence each other, Lysen believes. He created a metric, Incremental Ad Clicks (IAC), to simplify the comparison and to quantify incremental clicks as a percentage of the change.
Google has done two studies on paused ads in the past, which combined desktop, mobile and tablet platforms. However, this study went one-step further, combining and quantifying budget considerations, ad clicks, organic clicks and organic impressions with a focus on the mobile platform.
As of today, fifty-six percent of consumers in the United States own smartphones. Sixty-one percent of these consumers conduct searches daily on their smartphones and seventy-seven percent have researched a product or service with them. United States corporations continue to increase their mobile online advertising investments. According to eMarketer, this investment will be $7.7 billion for this fiscal year and grow to $28 billion by 2017.
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The term incremental is defined as traffic driven by mobile search ads, which are then lost when the ad is paused. The results were high across all key verticals. The mobile ad clicks were determined incremental at a rate of ninety-seven percent for classified and local advertisers, ninety percent for technology brands, eighty-six percent for retail advertisers, eighty-six percent for media and entertainment, eighty-five percent for travel and eighty-three percent for health care.
Organic search results contribute to aspects such as ranking and how related organic and paid listings influence each other, Lysen believes. He created a metric, Incremental Ad Clicks (IAC), to simplify the comparison and to quantify incremental clicks as a percentage of the change.
Google has done two studies on paused ads in the past, which combined desktop, mobile and tablet platforms. However, this study went one-step further, combining and quantifying budget considerations, ad clicks, organic clicks and organic impressions with a focus on the mobile platform.
As of today, fifty-six percent of consumers in the United States own smartphones. Sixty-one percent of these consumers conduct searches daily on their smartphones and seventy-seven percent have researched a product or service with them. United States corporations continue to increase their mobile online advertising investments. According to eMarketer, this investment will be $7.7 billion for this fiscal year and grow to $28 billion by 2017.
About SeoWholesalers.com
SEO Wholesalers (http://seowholesalers.com/) provide white label solutions to SEO and marketing agencies so they can cut costs and focus on sales instead of putting resources into delivering services. Nobody offers this level of high-end SEO Resellers work at a price this low.
Customer Service
646 450 2796
news@postpressrelease.com
Source: EmailWire.Com