(EMAILWIRE.COM, February 01, 2014 ) -- Posted by Press Release Distribution Staff --
New York and London -- Doritos and Old Spice are the adverts most likely to go viral during the Super Bowl according to joint research by Ebuzzing, the fastest-growing video advertising technology company in Europe and Affectiva, a spin off group from the Massachusetts Institute of Technology.
Ebuzzing partnered with Affectiva to understand the emotional responses triggered by commercials set to be broadcast during the Super Bowl and examined how emotions affect viewers online behaviour.
Using award-winning Affdex technology developed by Affectiva (try it yourself here) viewers facial expressions were analysed using Internet webcams to interpret their emotional responses.
Ahead of Sundays big event, Old Spice Mom Song and Doritos Finger Cleaner proved the most popular ads available at the time the research was commissioned, beating competition from rival commercials such as brands Budweiser, TurboTax, GoDaddy, Dannon and Toyota.
For each ad, moment-by-moment facial expression responses were collected in real time and analysed against YouTube data. Researchers also asked questions about brand recognition, likelihood of buying the product after seeing the ad, sharability, likeability and interestingness.
Ads which elicited a larger proportion of smile and laugh responses amongst the web cam test audience proved to be the most successful as demonstrated in the Old Spice and Doritos advertisements. Both ads ranked the highest score for respondents smiling, which significantly correlates against the commercials YouTube like count.
Rebecca Mahony, Ebuzzing Chief Marketing Officer said, Its great to see that humour is such a key ingredient for adverts successfully engaging with an audience. Both the Doritos and Old Spice ads made viewers smile throughout the commercial with a peak of emotion at the end coinciding with the punch line and brand reveal. For Ebuzzing, Doritos and Old Spices commercials are the early front runners in the ad battle to win the Super Bowl.
The pressure for global brands to win the battle of the Super Bowl with ads that go viral has never been greater. At a record $4 million per 30 seconds of air time, the pressure to score a touchdown in the world's most public advertising competition is as intense as the on-field action.
35 advertisers are expected to air about 60 ads in the Fox broadcast which is expected to be watched by more than 100 million viewers globally. Increasingly the front line of the battle for brands to win the Superbowl is fought on second screen devices such as mobiles and tablets, as sports face rush to share and comment on their favourite commercials with friends and family.
ENDS
About Ebuzzing
Ebuzzing is Europes fastest-growing video advertising company. The company creates engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media properties. To date, they have distributed thousands of campaigns for the worlds leading brands including Heineken, Acer, LG, Samsung, Evian, and Adidas. Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has 200 employees with offices across the UK, France, Italy, Germany, Spain, Luxembourg, Morocco, Dubai and most recently the United States. Its R&D department employs more than 50 people, demonstrating the companys commitment to innovation. Ebuzzings 2012 revenue was $52 million, up 78% from the previous year.
About Affectiva
Affectiva, an MIT Media Lab spin-off, is a global leader and industry expert in emotion measurement technology. Through Affdex Facial Coding software, Affectiva delivers cost-effective, scalable emotion analytics to Fortune 500 companies and leading market research agencies. Based on the worlds largest repository of naturally occurring emotional response, their technology has become the global standard for real-world accuracy and relevance in emotion analytics.
Media Contact
-
ben.titchmarsh@propellergroup.com
Source: EmailWire.Com![]()
New York and London -- Doritos and Old Spice are the adverts most likely to go viral during the Super Bowl according to joint research by Ebuzzing, the fastest-growing video advertising technology company in Europe and Affectiva, a spin off group from the Massachusetts Institute of Technology.
Ebuzzing partnered with Affectiva to understand the emotional responses triggered by commercials set to be broadcast during the Super Bowl and examined how emotions affect viewers online behaviour.
Using award-winning Affdex technology developed by Affectiva (try it yourself here) viewers facial expressions were analysed using Internet webcams to interpret their emotional responses.
Ahead of Sundays big event, Old Spice Mom Song and Doritos Finger Cleaner proved the most popular ads available at the time the research was commissioned, beating competition from rival commercials such as brands Budweiser, TurboTax, GoDaddy, Dannon and Toyota.
For each ad, moment-by-moment facial expression responses were collected in real time and analysed against YouTube data. Researchers also asked questions about brand recognition, likelihood of buying the product after seeing the ad, sharability, likeability and interestingness.
Ads which elicited a larger proportion of smile and laugh responses amongst the web cam test audience proved to be the most successful as demonstrated in the Old Spice and Doritos advertisements. Both ads ranked the highest score for respondents smiling, which significantly correlates against the commercials YouTube like count.
Rebecca Mahony, Ebuzzing Chief Marketing Officer said, Its great to see that humour is such a key ingredient for adverts successfully engaging with an audience. Both the Doritos and Old Spice ads made viewers smile throughout the commercial with a peak of emotion at the end coinciding with the punch line and brand reveal. For Ebuzzing, Doritos and Old Spices commercials are the early front runners in the ad battle to win the Super Bowl.
The pressure for global brands to win the battle of the Super Bowl with ads that go viral has never been greater. At a record $4 million per 30 seconds of air time, the pressure to score a touchdown in the world's most public advertising competition is as intense as the on-field action.
35 advertisers are expected to air about 60 ads in the Fox broadcast which is expected to be watched by more than 100 million viewers globally. Increasingly the front line of the battle for brands to win the Superbowl is fought on second screen devices such as mobiles and tablets, as sports face rush to share and comment on their favourite commercials with friends and family.
ENDS
About Ebuzzing
Ebuzzing is Europes fastest-growing video advertising company. The company creates engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media properties. To date, they have distributed thousands of campaigns for the worlds leading brands including Heineken, Acer, LG, Samsung, Evian, and Adidas. Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has 200 employees with offices across the UK, France, Italy, Germany, Spain, Luxembourg, Morocco, Dubai and most recently the United States. Its R&D department employs more than 50 people, demonstrating the companys commitment to innovation. Ebuzzings 2012 revenue was $52 million, up 78% from the previous year.
About Affectiva
Affectiva, an MIT Media Lab spin-off, is a global leader and industry expert in emotion measurement technology. Through Affdex Facial Coding software, Affectiva delivers cost-effective, scalable emotion analytics to Fortune 500 companies and leading market research agencies. Based on the worlds largest repository of naturally occurring emotional response, their technology has become the global standard for real-world accuracy and relevance in emotion analytics.
Media Contact
-
ben.titchmarsh@propellergroup.com
Source: EmailWire.Com