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New Venture Brings Quality, Craftsmanship To Reflective Dog Vest Market

(EMAILWIRE.COM, January 16, 2014 ) Modesto, California -- As the number of dog owners nationwide continues to climb, reflectivity is rapidly becoming one of the most popular trends in pet apparel. It's easy to understand why blaze orange dog vests are easy to spot in daylight, and reflective enhancements provide a bright and highly visible profile easily seen by oncoming motorists. Couple these safety measures with a high performance fabric and a smart and sassy design, and pet owners from coast to coast are sure to perk up their ears.

So says SJS Enterprises,
 
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Reflective dog vests are rapidly becoming one of the most popular forms of pet apparel on the market


a brand new American-owned consumer goods producer gearing up to jump into the reflective pet apparel industry. Rather than ratcheting down costs in an effort to pump out the cheapest product possible, SJS is concentrating on improving product quality by redesigning the reflective pet vest from the ground up.

CEO of SJS Enterprises, Stacy McIntosh, shares her thoughts on the SJS design philosophy: "We've found a large number of inexpensive offerings for reflective dog clothing, but there's not many that emphasize quality over cost. We're changing that trendby offering professional grade quality and expert craftsmanship on our new line of dog vests."

Marketed under the name SafetyPUP XD, the SJS flagship product will arrive to market in late December 2013. "We're not interested in the price buyer there are plenty of cheap, low quality offerings out there. We want the discerning customer, the customer who understands that a high quality dog vest is more durable, more visible, and ultimately more secure."

SJS doesn't just talk the talk a direct comparison of the SafetyPUP XD large dog vest against several leading pet apparel offerings provides a stark contrast. Instead of the flimsy fabric used by most brands, the SafetyPUP XD utilizes dual-surface 300D Oxford Weave fabric. McIntosh explains the design choice: "We went with Oxford because it increases both garment resilience and overall lifespanIt's tough, lightweight, and it sheds moisture, so it works in both urban and natural settings. It's more expensive, but it's worth it."

If the current mood in the pet apparel market is any indicator, it looks like SJS is going to have their hands full with future orders. "We think pet owners are smart enough to know the difference between a budget product and a product built to last," says McIntosh with a smile. "We're betting on it." If the first run of dog vests is any indication, SJS Enterprises is going to make a lot of pet owners very happy indeed.



About SJS Enterprises

Based in Modesto, California, SJS Enterprises is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Enterprises does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products, like the SafetyPUP XD Reflective Dog Vest, offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced.


Stacy McIntosh
2094995728
stacy@safetypupxd.com

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