(EMAILWIRE.COM, November 18, 2013 ) Little Rock, Arkansas -- Savy Industries, better known for producing Big Daddy's Microfiber Towels, has branched out into the beauty and skin care category with the introduction of their Vellumay line of products.
Their first product in this line will be a Vitamin C Eye Gel. According to the company, the serum is formulated with anti-aging and skin brightening ingredients to combat puffiness, sagging skin, stubborn dark under eye circles, wrinkles and crow`s feet. The formula is oil free, easy to apply, and helps soothe ![]()
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Vellumay Vitamin C Eye Gel
and refresh the look of the area around the eyes.
For a company initially recognized and associated with the automotive and household cleaning supplies industry, this move would seem quite a departure from the core business strategy. However, as Boyce Henry, director of product and brand development explained, "Savy Industries was never established to be necessarily niche specific, but consumer specific. Our goal has always been to bring very high quality products to market that help people, whether that be to help them look better, feel better or accomplish a task more efficiently. Ultimately, we may be known more for private label diversification than any niche specific category. Having said that, Vellumay Vitamin C Eye Serum represents the first of a long line of very high quality and cutting edge beauty and skin care products that we will be introducing over the coming weeks and months. And, other categories and products are constantly being evaluated and tested."
Clearly, Savy Industries has decided not to be a company pigeon holed into a niche specific brand. That can be both good and bad, but much easier to pull off in today's marketing environment. For sure, their Vellumay line of products could dominate their brand for some time because of the sheer number of products available to formulate in this area and the aging baby boomers anxious to buy.
About Savy Industries/Vellumay
Savy Industries is proud to introduce its new Vellumay Vitamin C Eye Gel with Hyalurolic Acid. Savy Industries is on the leading edge of product development and design to make living life more enjoyable and their unique eye serum is being introduced as the beginning of a line of products intended to accomplish this mission..
Boyce Henry
620-446-9110
media@savyindustries.com
Source: EmailWire.Com![]()
Their first product in this line will be a Vitamin C Eye Gel. According to the company, the serum is formulated with anti-aging and skin brightening ingredients to combat puffiness, sagging skin, stubborn dark under eye circles, wrinkles and crow`s feet. The formula is oil free, easy to apply, and helps soothe
Vellumay Vitamin C Eye Gel
For a company initially recognized and associated with the automotive and household cleaning supplies industry, this move would seem quite a departure from the core business strategy. However, as Boyce Henry, director of product and brand development explained, "Savy Industries was never established to be necessarily niche specific, but consumer specific. Our goal has always been to bring very high quality products to market that help people, whether that be to help them look better, feel better or accomplish a task more efficiently. Ultimately, we may be known more for private label diversification than any niche specific category. Having said that, Vellumay Vitamin C Eye Serum represents the first of a long line of very high quality and cutting edge beauty and skin care products that we will be introducing over the coming weeks and months. And, other categories and products are constantly being evaluated and tested."
Clearly, Savy Industries has decided not to be a company pigeon holed into a niche specific brand. That can be both good and bad, but much easier to pull off in today's marketing environment. For sure, their Vellumay line of products could dominate their brand for some time because of the sheer number of products available to formulate in this area and the aging baby boomers anxious to buy.
About Savy Industries/Vellumay
Savy Industries is proud to introduce its new Vellumay Vitamin C Eye Gel with Hyalurolic Acid. Savy Industries is on the leading edge of product development and design to make living life more enjoyable and their unique eye serum is being introduced as the beginning of a line of products intended to accomplish this mission..
Boyce Henry
620-446-9110
media@savyindustries.com
Source: EmailWire.Com