(EMAILWIRE.COM, July 26, 2013 ) Las Vegas, Nevada -- When the internet first became widely available, it was common for users to search for one-word terms. As the internet became flooded with vast amounts of information, searchers changed their behavior and began to use more words in their search queries so they could get better, more relevant results. Now, the average search query has three or more words in it. The blog Holistic Online Marketing says that many marketers are failing to adapt to this important change in search behavior.
"Marketers have always had to change their tactics in response to consumer behavior," says Holistic Online Marketing. "With online marketing, these changes happen very rapidly and often on a drastic scale. As a result, many marketers are focusing too much on the big changes and forgetting to look at smaller aspects of their campaigns." One of these smaller aspects is the length of blog titles.
The length of blog titles is important to online marketing in a couple core ways. Foremost, the title should include the words people use when searching (keywords). Since search queries are getting longer, it will be important for blog titles to also become longer so the title can contain all relevant keywords. Long-term keywords (search queries with multiple terms) convert better. Thus, by creating more-detailed blog post titles, businesses will be more likely to convert their visitors.
Further, blog titles need to be appealing to web users. This is not only important for generating clicks on search results, but also for encouraging users to share posts on social media. Holistic Online Marketing gives comparative examples of blog post titles, such as "How to Be Happier" versus the title "How to Be Happier: 10 Scientifically Supported Ideas". The second title, which is longer and more specific, is much more likely to be clicked upon and shared across social media sites like Facebook. Since social media signals are important search ranking factors, marketers could improve both their social and search campaigns simply by making longer, more informative blog titles.
Holistic Online Marketing boils it down to this: "It is time for marketers to stop trying to please the search engines and instead focus on pleasing their users. This means writing blog titles which tell users exactly what they will get and doing so in an appealing way. It still helps to get the SEO keyword in the title, but not at the expense of user experience."
About Holistic Online Marketing
Internet Marketing and SEO Consultant is a free informational website which keeps webmasters updated with the latest online marketing news and strategies.
Doug Myer
702-800-3262
media@internetmarketingandseoconsultant.com
Source: EmailWire.Com![]()
"Marketers have always had to change their tactics in response to consumer behavior," says Holistic Online Marketing. "With online marketing, these changes happen very rapidly and often on a drastic scale. As a result, many marketers are focusing too much on the big changes and forgetting to look at smaller aspects of their campaigns." One of these smaller aspects is the length of blog titles.
The length of blog titles is important to online marketing in a couple core ways. Foremost, the title should include the words people use when searching (keywords). Since search queries are getting longer, it will be important for blog titles to also become longer so the title can contain all relevant keywords. Long-term keywords (search queries with multiple terms) convert better. Thus, by creating more-detailed blog post titles, businesses will be more likely to convert their visitors.
Further, blog titles need to be appealing to web users. This is not only important for generating clicks on search results, but also for encouraging users to share posts on social media. Holistic Online Marketing gives comparative examples of blog post titles, such as "How to Be Happier" versus the title "How to Be Happier: 10 Scientifically Supported Ideas". The second title, which is longer and more specific, is much more likely to be clicked upon and shared across social media sites like Facebook. Since social media signals are important search ranking factors, marketers could improve both their social and search campaigns simply by making longer, more informative blog titles.
Holistic Online Marketing boils it down to this: "It is time for marketers to stop trying to please the search engines and instead focus on pleasing their users. This means writing blog titles which tell users exactly what they will get and doing so in an appealing way. It still helps to get the SEO keyword in the title, but not at the expense of user experience."
About Holistic Online Marketing
Internet Marketing and SEO Consultant is a free informational website which keeps webmasters updated with the latest online marketing news and strategies.
Doug Myer
702-800-3262
media@internetmarketingandseoconsultant.com
Source: EmailWire.Com